Advertising requirements for biocidal products
The GB Biocidal Products Regulation (GB BPR) sets out the requirements for how all biocidal products can be advertised in Great Britain (GB). These are enforced by Trading Standards, rather than HSE. Find out about advertising biocidal products in NI.
There are similar requirements for the advertising of biocidal products in Northern Ireland (NI). Find out about advertising biocidal products in NI
The law defines an advertisement as
'a means of promoting the sale or use of biocidal products by printed, electronic or other media'
- are aimed at potential customers or users
- identify and promote the sale or use of a product
- could be, for example:
- any media that is stored or transmitted by electronic means – eg radio, TV and the internet
- promotional brochures and mailings – both individually addressed and not
Advertisements do not normally include:
- Safety Data Sheets
- packaging and labelling – there are separate requirements for the packaging and labelling of biocidal products
If you are unsure if your communication might be an advertisement, contact your local Trading Standards office for advice.
Action for authorisation holders and marketing companies
Advertisements for your biocidal products must include the sentences:
'Use biocides safely. Always read the label and product information before use.'
The sentences must be clearly distinguishable and legible in relation to the whole advertisement.
You may replace the word 'biocides' with a clear reference to the product-type being advertised eg:
- "Use disinfectants safely. Always read the label and product information before use."
- "Use insecticides safely. Always read the label and product information before use."
Your advertisements must not describe the biocidal product in any way which is misleading in relation to:
- the risks to human health
- the risks to animal health
- the risks to the environment
- its efficacy
Terms that are considered to be misleading and must not be used include:
- environmentally friendly
- animal friendly
- any similar terms
Your advertisements must also comply with GB Classification, Labelling and Packaging of Substances and Mixtures (GB CLP) Regulation.
HSE does not endorse any products, therefore your advertisements must not include any statements such as 'HSE authorised'.
Action for Control of Pesticides Regulations (COPR) approval holders
If your biocidal product is approved under COPR in GB, there are specific requirements for advertisements that you must comply with - you can find these in Regulation 6(a) (or Schedule 1) of COPR itself
For example, your advertisements must include the name(s) of the active substance(s) in the product, and include the sentences:
"Always read the label. Use pesticides safely."
You must also comply with the advertising requirements of GB BPR as these are applicable to all biocidal products advertised in GB.
Following both sets of law means that advertisements for biocidal products approved under COPR in GB should include both the GB BPR phrase 'Use biocides safely. Always read the label and product information before use.' and the COPR phrase "Always read the label. Use pesticides safely."
however, as it is more practical, HSE considers it is acceptable to use only the GB BPR phrase.
HSE does not endorse any products, therefore your advertisements must not include any statements such as 'HSE approved'.