A corresponding campaign targeted collection workers’ in the three authorities piloted. Posters and flyers were used to alert staff to the campaign and field marketing used to approach each worker in the collection teams.
Both parts of the delivery were designed to highlight the importance of collection staff and the difference between them and other workers in terms of potential exposure to risk.in their everyday activities.
Evaluation found that workers responded better to face to face discussion and briefings.
Although the briefings were carried out at landfill and waste management parks, in-house briefings could be equally successful.
The following posters were issued to each depot and staff encouraged to display them in messrooms. The stickers were also used to help brand any "in house" material.
Last year 2,247 people were seriously injured doing what you do.
You lift the equivalent of a Double Decker bus each day, so use your legs not your back.
The fatality rate in the waste and recycling industry is 10 times higher than the national average, so look out
Taking short cuts is a major cause of falls and broken linbs, so slow down.
The briefings aimed to:
Discussions centred on the major risks in the industry (Musculoskeletal injuries, slips/trips and workplace transport,) ways of reducing the risks and the consequences of accidents.
Face to face discussion/ briefing was carried out by independent field marketers. Support from union, safety reps, and supervisors/managers/team leaders was sought and the location/venue/timing for the briefings agreed.
Any sensitive local issues were discussed in advance so that interviewers were able to deal with associated questions.
Crews were informed of the exercise in advance of the interviews via team briefings and poster displays (see above).
The field marketing exercise provided branded gifts to reward/ encourage participation together with a further campaign flyer.
The field marketing teams used the following script to open and encourage conversation and prompt questions.
"Did you know that?
How does your back feel?
Does your back still feel OK?
How do your knees feel?
Do your knees still feel OK?
How do your feet feel?
Do your feet still feel OK?
Being struck by a vehicle causes most fatal and major injuries in the industry - half the vehicles that hit collection workers are collection vehicles and half are other road users.
1/3 of all accidents reported by waste / recycling operatives are Musculoskeletal injuries, eg strained muscles, shoulders, wrists, arms, groin and legs.