On this page:

• Outdoor advertising
  Featured on billboards across the country and on the London underground.
• Press advertising
  Published in national newspapers, magazines and trade publications.
• Radio advertising
  Broadcast on radio stations across the UK.
• Websites advertising
  Find out how you can link directly to our campaign site from your intranet or website.
• eBay advertising
  See the auction we ran on eBay as part of this campaign.

About the advertising campaign

The advertising focuses on a fictitious rock band called Bäackpain. They target workers and employers with tips and advice on how to reduce the risks of back pain at work and stay active if it occurs.

Outdoor advertising

• Singer [PDF 112kb]
• Drummer [PDF 119kb]
• Jogger [PDF 181kb]

Press advertising

Radio advertising

Listen to the radio adverts (mp3 format)

• Awards
• Air guitar
• Signing
• Stage diving
• Televison

Website advertising

Llink directly to our campaign site from your intranet or website.

• Find out more about linking to the campaign

Find out more about the campaign by visiting the Better Backs campaign website