Better Backs advertising campaign
The Better Backs publicity campaign is now live.
On this page:
- Outdoor advertising
Featured on billboards across the country and on the London underground. - Press advertising
Published in national newspapers, magazines and trade publications. - Radio advertising
Broadcast on radio stations across the UK. - Websites advertising
Find out how you can link directly to our campaign site from your intranet or website. - eBay advertising
See the auction we ran on eBay as part of this campaign.
About the advertising campaign
The advertising focuses on a fictitious rock band called Bäackpain. They target workers and employers with tips and advice on how to reduce the risks of back pain at work and stay active if it occurs.
Outdoor advertising
Press advertising
Employer press ads
Radio advertising
Listen to the radio adverts (mp3 format)
Website advertising
Llink directly to our campaign site from your intranet or website.
Find out more about the campaign by visiting the Better Backs campaign website
/ Arabic
/ Bengali
/ Chinese
/ Farsi
/ Gujarati
/ Hindi
/ Kurdish
/ Pashto
/ Punjabi
/ Tamil
/ Urdu