HSE Better Business

Reputation damage

You have worked hard to establish a positive and respectable image for your business and your business thrives on good public relations – increasing sales and generating more leads. But when bad things happen to your good name, it can be a costly experience, resulting in a loss of revenue and depressed profits. It can take time to recover from this difficult situation and get the business up and running once more.

 

It's easy to think of companies who have experienced a bad reputation leading to a media grilling which brings negative public opinion, fines, unwanted attention from pressure groups and disastrous sales. Whether your business is large or small, a bad reputation puts people off. It's vital that your business maintains a good name.

If your company comes into disrepute for any reason, including avoidable injury or accidents in the work environment, or continued employee ill health, it can cost you more than merely replacing that member of staff. Negative brand association is very hard to reverse.

However, it's easy to prevent damage to your health and safety reputation by implementing a simple and effective programme of control to manage the risks. Preventing accidents and ill health at work saves you time and money and contributes to a continuing high level of health and safety and a good reputation with your workers, their friends and associates.