HSE is working with key stakeholders (trades unions, trade associations, suppliers) to raise awareness amongst tradesmen that they are at risk from exposure to asbestos. During February and March 2008 a campaign will be rolled out to target building maintenance and repair workers (eg electricians, plumbers and carpenters and joiners), using the theme 'You are more at risk than you think!' that features both national and regional activity.
National coverage will involve stakeholder driven activity as well as advertising and articles in the trade press. Regional activity will focus on the North West of England where direct mail, radio, press and PR will be used to assess the most effective media channels to reach this target audience.
Trade press advertising will start on 4th February and radio on the 18th February and both will continue until the end of March.
Tradesmen are encouraged to find out more by visiting this website, or applying for a free information pack.
Our free asbestos information campaign pack also contains: