Agriculture Industry Advisory Committee agenda
Meeting to discuss a refreshed plan
Wednesday 23 april 2008: Fortune room, Rose Court
AIM
To contribute to proposals to be submitted to the HSE Board for refreshing the strategy for tackling health and safety in agriculture and for developing a new targeted communications and marketing strategy for the industry.
OBJECTIVES
- To share the outcomes of the “Insight” project on segmentation and the development of a marketing strategy and discuss the way forward.
- To seek members views on the barriers identified and how to overcome them.
- To explore how to segment the target group, and how to prioritise these.
- To explore the scope for building new partnerships.
- To capture ideas to assist Judith Donovan (Non Executive Director and Champion for Agriculture) in developing a revised strategy for agriculture for consideration by the HSE Board.
AGENDA
| 14.00 | Arrival & Coffee | |
| 14.05 | Welcome & Introduction to Exercises | Dr Elizabeth Gibby |
| 14.10 | Introductory presentation on the ‘Insight’ project | Dr Elizabeth Gibby |
| Workshop sessions | ||
| 14.25 | Aims and objectives outlined (timings approximate and agenda flexible according to rate of progress) |
Dr Sam Bradbrook |
| Session 1: identifying barriers | ||
| 14.30 | Looking at the barriers identified and how to priorities them. | Delegates |
| Session 2: segmentation | ||
| 15.00 | Introduction to segmentation, add to findings and priorities suggestions put forward. | Delegates |
| Session 3: influence maps | ||
| 15.30 | Looking at influence maps and how to build new partnerships | Delegates |
| 16.00 | Wash-Up: | Dr Elizabeth Gibby |
|
Judith Donovan | |
| 16.30 | DEPART |
/ Arabic
/ Bengali
/ Chinese
/ Farsi
/ Gujarati
/ Hindi
/ Kurdish
/ Pashto
/ Punjabi
/ Tamil
/ Urdu