Agriculture Industry Advisory Committee agenda

Meeting to discuss a refreshed plan

Wednesday 23 april 2008: Fortune room, Rose Court

AIM

To contribute to proposals to be submitted to the HSE Board for refreshing the strategy for tackling health and safety in agriculture and for developing a new targeted communications and marketing strategy for the industry.

OBJECTIVES

1. To share the outcomes of the “Insight” project on segmentation and the development of a marketing strategy and discuss the way forward.
2. To seek members views on the barriers identified and how to overcome them.
3. To explore how to segment the target group, and how to prioritise these.
4. To explore the scope for building new partnerships.
5. To capture ideas to assist Judith Donovan (Non Executive Director and Champion for Agriculture) in developing a revised strategy for agriculture for consideration by the HSE Board.

AGENDA

14.00	Arrival & Coffee
14.05	Welcome & Introduction to Exercises	Dr Elizabeth Gibby
14.10	Introductory presentation on the ‘Insight’ project	Dr Elizabeth Gibby
	Workshop sessions
14.25	Aims and objectives outlined (timings approximate and agenda flexible according to rate of progress)	Dr Sam Bradbrook
	Session 1: identifying barriers
14.30	Looking at the barriers identified and how to priorities them.	Delegates
	Session 2:  segmentation
15.00	Introduction to segmentation, add to findings and priorities suggestions put forward.	Delegates
	Session 3:  influence maps
15.30	Looking at influence maps and how to build new partnerships	Delegates
16.00	Wash-Up:	Dr Elizabeth Gibby
	Summary of actions and timescales Next Steps	Judith Donovan
16.30	DEPART