HSE's award winning campaigns

Because of the thousands of people who are killed or injured at work, HSE works to raise awareness of the serious risks through award-winning marketing and communications campaigns.

HSE creates campaigns that use a range of communication methods to reach employers and people at risk and to persuade them to listen to life-saving messages.

Some of the people directly affected by work-related death, injury or illness take part in our campaigns, keen to tell their stories and help to prevent the same things happening to someone else.

Whether it's the story of the 21-year-old farmer crushed to death between two tractors, the father of three paralysed after 500kg of waste material fell onto him or, the 58-year-old pipe fitter dying from asbestos-related cancer, each one illustrates the devastating consequences of death, injury or illness caused by work.

Some of their stories are in the case studies section of this site.

In December 2009, HSE won three top awards for its campaigns. The first was an international public relations award for Hidden Killer: Asbestos. The initiative came top in the 'health' category at the prestigious European Communications Excellence Awards for its work in raising awareness of the dangers of asbestos with tradesmen.

Our print advertisements for Hidden Killer: Asbestos won an ANNA 'ad of the week' award (Awards for National Newspaper Advertising).

Make The Promise, our agricultural safety campaign, won the award for the Public Sector PR Campaign of the Year at the 2010 PR Week Awards, before going on to claim the prestigious Campaign of the Year award. The campaign also won Gold in the 'business to business' category at the 2009 Direct Marketing Awards in recognition of its success in persuading more than 15,000 farmers to make a promise to 'come home safe'.

Asbestos: The Hidden Killer was also shortlisted for a PRCA (Public Relations Consultants' Association) Award.

You can read more about our work in the campaigns section of what's new.